Professor Jochen Wirtz
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (9th edition, 2022), Essentials in Services Marketing (4th edition, 2023), and Intelligent Automation: Welcome to the World of Hyperautomation (2021). For free downloads of his recent work and selected book chapters see https://www.researchgate.net/profile/Jochen_Wirtz and follow his work on LinkedIn (https://www.linkedin.com/in/jochenwirtz)
Subscribers: 2.9K Videos: 34 Total views: 103.2K Gravity: 50.6*
Channel URL: https://www.youtube.com/c/@professorjochenwirtz/
Channel ID: UCxJ-MLzqTSBNygPZPp5a9qw
Channel's country: 
Singapore
Channel was established: 07 February 2014.
Channel's Videos
rating from 54 viewers
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The Future of MBA Education & the "Ivy League" of Asian Business Schools
1,652 views
rating from 37 viewers
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Professor Jochen Wirtz added to FindAChannel 11 February 2023 (Channel #347064). Entry last modified 07 April 2024.
